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I/V:
Mal Jago - General Manager: Coastalwatch Technologies:
29th May 2003
What's your background?
Foreign exchange dealer - banking 15 years.
What
are the aims and objectives of CoastalWatch?
Keep site going after a bumpy patch 18 months ago,(and
in general internet), build up our service offering
and continue to improve how and the way we deliver
this info. Surfing isn't a minority, it's one of the
biggest sports in this country and one that we have
a comparative advantage in. We have grown virally
to date and are knocking on the heals of a few of
the big end of town.
When
did you first launch the site?
1998.
What
changes have occured to the surfing portal business,
and in particular Coastal Watch over the years?
People said content wasn't the future, which was true
but more and more with advances if you have something
that there is a natural demand or need to use info
people will find you... not content for the sake of
content.
Ccameras
vary depending on locations and money in the bank.
We are hosted at Flow Communications
who have been helping us manage our huge data requirements.
We have been supplying SMS
content and MMS for some
time. As well moving to broadband as we speak.
How
does the whole operation come together?
With
dedication from the founder, Chris
Lane, and some very clever technology as well
as a team of dedicated surf reporters.
Who
are your biggest backers?
Surf board shapers, and also Telco providers. Private
funders have been very keen to support us and see
great long term prospects
Surfing Australia, have
stood by us and we work closely with them. Boost
mobile and Quiksilver
have been good. Jake Patterson
been great.. in general we receive most support from
outside the industry oddly enough.
What
well known surfers and industry authorities do you
work with to "make it happen"?
SO
many it's a joke, moving to ADSL , trialling 3G to
get surfing live (it works) Some web development a\with
assoc industries, Government grant with wave modeling.
And lots of others.
How
many beaches do you monitor?
30 I think... with the help of a few linked guys like
Centralcoastsports.com etc
What
traditional and surfing media exposure has Coastal
Watch received?
Good
article in the SMH (Sydney Morning
Herald). Not too much surf media coverage.
The Jack McCoy Film Festival
gave us great coverage.
How
much of the work do you do, and how much, and what,
gets delegated?
I
do very little. Its our tech guru Chris
Lane and a team of reporters that do the work.
Do
you surf? If so, what and where?
Confession. No but have taken some lessons which were
great at Byron Bay Surf School.
Bronte Sydney, NSW, where I live.
How
many website visitors do you receive?
100,000 unique users per month. 1 million page impressions.
(Red Sheriff).
What
motivates you?
To
make this concept succeed, there are to many people
who don't see value in the internet, and what it can
do. Surfer community who have a need for this info
and have proven in numbers, who aren't represented
by free to air TV but by far have a lot bigger participation
rates. A person who surfs, also plays and or watches
football.
What
else would you like to tell our readers?
Watch
this space there's a lot more to come and as we grow
so will our offerings and commitment to our community.
...end.
Profile
CoastalWatch.com
Websites
CoastalWatch.com
SurfingAustralia.com
JackMcCoy.com
Australian
Surfing Portal (Greg Tingle's surfing portal)
Coastal
Directory
Surfing
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